divert


divert
divert di‧vert [daɪˈvɜːt, d- ǁ -ɜːrt] verb [transitive] COMMERCE
to spend money or make an effort in a new area of business or a new product:
divert something into

• The company should divert more resources into research.

* * *

divert UK US /daɪˈvɜːt/ verb [T]
to use something such as money for a purpose that is different from the main one or the one that was originally planned: divert sth to sb/sth »

Mutuals tend to pay out more than quoted insurers because they do not have to divert a chunk of their profits to shareholders.

divert sth from sth to/into sth »

The company is to divert resources from its traditional retail interiors operation into its furniture business.

to take a person's or people's attention away from something so that they think about something else: »

The news of his appointment diverted attention from a 20% fall in pretax profit.

COMMERCE to sell goods or services in a different place from the place where it was planned that they should be sold: »

If you see a hair care product that you think may be an illegally diverted product, call the brand manufacturer right away.

TRANSPORT to change the way that goods are sent or the place that they are sent to: »

Many of the shipments have been diverted from air to rail.

»

Shipping lines were considering diverting their vessels to other major Japanese ports to unload cargo.

COMMUNICATIONS to arrange for phone calls to go directly to another number: »

A phone can be set to divert a call when the line is busy.


Financial and business terms. 2012.

Synonyms:

Look at other dictionaries:

  • Divert — Di*vert , v. t. [imp. & p. p. {Diverted}; p. pr. & vb. n. {Diverting}.] [F. divertir, fr. L. divertere, diversum, to go different ways, turn aside; di = dis + vertere to turn. See {Verse}, and cf. {Divorce}.] 1. To turn aside; to turn off from… …   The Collaborative International Dictionary of English

  • divert — di·vert /də vərt, dī / vt 1: to turn from one course or use to another funds illegally divert ed 2: to place (a defendant) under a diversion di·vert·er n Merriam Webster’s Dictionary of Law …   Law dictionary

  • divert — [v1] turn a different direction alter, avert, change, deflect, modify, pivot, redirect, sheer, swerve, switch, turn aside, veer, volte face, wheel, whip, whirl; concepts 187,213 Ant. be direct, keep to, maintain, stay divert [v2] amuse, entertain …   New thesaurus

  • Divert — Di*vert , v. i. To turn aside; to digress. [Obs.] [1913 Webster] I diverted to see one of the prince s palaces. Evelyn. [1913 Webster] …   The Collaborative International Dictionary of English

  • divert — early 15c., from M.Fr. divertir (14c.), from L. divertere to turn in different directions, blended with devertere turn aside, from dis aside and de from + vertere to turn (see VERSUS (Cf. versus)). Related: Diverted; diverting …   Etymology dictionary

  • divert — 1 *turn, deflect, avert, sheer Analogous words: bend, *curve, twist: deviate, digress, diverge, *swerve, veer: *change, alter, modify Contrasted words: fix, *set, settle: absorb, engross, * …   New Dictionary of Synonyms

  • divert — ► VERB 1) cause to change course or take a different route. 2) reallocate (a resource) to a different purpose. 3) draw the attention of; distract or entertain. DERIVATIVES diverting adjective. ORIGIN Latin divertere turn in separate ways …   English terms dictionary

  • divert — [də vʉrt′, dīvʉrt′] vt. [ME diverten < OFr divertir < L divertere: see DIVERSE] 1. to turn (a person or thing) aside from a course, direction, etc. into another; deflect 2. to distract the attention of 3. to amuse; entertain SYN. AMUSE …   English World dictionary

  • divert — di|vert [daıˈvə:t, dı US ə:rt] v [T] [Date: 1400 1500; : Old French; Origin: divertir, from Latin divertere, from vertere to turn ] 1.) to change the use of something such as time or money divert sth into/to/(away) from etc sth ▪ The company… …   Dictionary of contemporary English

  • divert */ — UK [daɪˈvɜː(r)t] / US [dɪˈvɜrt] / US [daɪˈvɜrt] verb [transitive] Word forms divert : present tense I/you/we/they divert he/she/it diverts present participle diverting past tense diverted past participle diverted 1) to make something move or… …   English dictionary


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